Surely all real estate developers will have their own opinion of what is required for a project to be successful. Tenacity, financial lung, experience, market recognition, observation of trends, or simply, a good nose for investments.
Throughout 25 years of experience, we have concluded that additionally it is necessary to have experience in collaborative processes, to know who to call, to know how to identify the values of properties or land and to know how to transform them into structures, contents and concepts that later produce well-being, satisfaction, health and good margin for investors. It is knowing how to manage ideas or creative sparks to transform them with precision.
Where do the creative sparks come from in the real estate industry? They usually come out in seconds: when observing a piece of land, when reading a sentence, from studying a concept, from appreciating the problem solving methodology, from a world economic change, from good and not so good experiences, from remembering a trip, to let common sense do its job, to really connect with the expectations of investors, to have experienced the final product (“walk the talk”), or to project yourself as the final client. Sparks come out every second, in each project and with different characteristics.
Who could you talk to to capture those sparks? With many people: market analysts, architects, creative departments, economists, experts in financial models, engineers from various disciplines, managers of planning regulations, experts in State approvals, investors, researchers, politicians, environmentalists, among others. In the end, this "small" list is the interested parties or "stakeholders" of real estate projects.
However, there is a central role. If we could imagine a round table, large enough to seat all comers, one person must be placed in the center of it. This person or company will have to listen, capture, and interpret the ideas to transform them into profitable products and connected to expectations. And most importantly, you must have experience of doing it before with different stakeholders, circumstances, resources, and investor groups.
That central role is Synchro. Take advantage of our experience of having done it successfully many times. We are a company that offers project management services to create and synchronize developments to financial, sustainable and human well-being expectations.
